With the rise of TikTok, video content has become more popular than ever. Both users and platforms have realized that video doesn’t just entertain - it captures and holds attention far better than static posts. That’s why Instagram quickly joined the trend, introducing Reels in 2020. Today, we’re sharing several key reasons why you should focus on creating them.

Your Audience Prefers Them

It’s no coincidence that TikTok, a platform built entirely around video content, gained massive global popularity in such a short time. Launched internationally in 2018, it already had over 1 billion users by 2020. Short-form videos make it easy to present content in an engaging way that keeps people’s attention - something increasingly difficult in an era of shrinking attention spans.

Combined with advanced AI algorithms that learn each user’s preferences, TikTok’s format has become not just engaging but highly addictive. Naturally, Instagram Reels follow the same principle - short, dynamic, and tailored to user behavior.

Algorithms Prioritize Them

After witnessing TikTok’s success, Meta began competing aggressively for audience attention. As a result, Instagram and Facebook’s algorithms now prioritize video content above all else.

Instagram even allows users to share Reels on Facebook, even if they don’t have an account there. By enabling this option, your Reels can reach random Facebook users - significantly expanding your content’s reach.

In other words, two platforms are working together to amplify one piece of content. And it doesn’t stop there - Google also joined the short-form video race with YouTube Shorts, launched in 2020.

They Unleash Creativity and Inspire Audiences

Creating videos with music, effects, and storytelling requires creativity - far more than crafting static posts. The format challenges creators to think visually and conceptually, not just technically.

Interestingly, audiences often value ideas and originality over production quality. You don’t need professional filming equipment or a studio setup. Whether it’s humorous, educational, or product-related, the real power of Reels lies in the value and emotion they deliver.

Final Thoughts

If you’re still unsure about the impact of Instagram Reels, consider this your sign to test them out - you’ll likely be surprised by the results. Consistency and strategy are key, but once you identify the types of videos your audience loves and start sharing them regularly, you’ll see noticeable growth in engagement, brand trust, and conversions.

If you’d like expert guidance in creating or optimizing your Reels strategy, the BuzzMaker team is here to help position your brand online in the best possible way.