The holiday season is not only a time for joy and celebration - it’s also an opportunity for brands to showcase their creativity and capture the hearts of consumers. Over the years, Christmas campaigns have become a cherished tradition, as companies strive to deliver memorable and emotional stories that resonate with audiences around the world.

We’ve already shared some examples on our Instagram profile, but here are a few more remarkable campaigns worth mentioning:

Coca-Cola

In a year marked by unprecedented challenges and global uncertainty, Coca-Cola launched its 2020 holiday campaign titled “Give Yourself a Coca-Cola Christmas.” The goal was to remind people that the Christmas spirit endures - no matter the circumstances.

The campaign reflected the reality of families and friends unable to celebrate together, showing heartfelt scenes of virtual gatherings and video calls. The ads beautifully captured the warmth of human connection, proving that even when miles apart, loved ones can still share in the joy of the holidays.

Through this campaign, Coca-Cola continued its legacy of spreading optimism and cheer - reminding the world of the unbreakable Christmas spirit during difficult times.

M&S

In 2019, British retailer Marks & Spencer (M&S) launched a campaign titled “This Is Not Just Any Christmas Food.” The brand’s festive message aimed to create a truly magical and memorable experience for its customers.

At the heart of the campaign was the idea of using food to tell stories. The ads highlighted the craftsmanship behind M&S’s holiday offerings - turning cooking and sharing meals into a narrative of joy, warmth, and tradition.

The campaign emphasized the happiness of gathering and sharing food with loved ones, beautifully portraying family moments and festive celebrations.

Apple

In 2018, Apple took an original approach to the holiday season with its campaign “Share Your Gifts.” Instead of focusing on products, the brand crafted a touching story that encouraged people to embrace their creativity and share it with the world.

The centerpiece was a short animated film following a young woman hesitant to share her work - until she discovers the joy that comes from connecting with others. The animation captivated viewers, adding a touch of magic and emotion perfectly aligned with the festive spirit.

Final Thoughts

These examples show that the true success of Christmas advertising campaigns lies in their ability to connect with audiences emotionally - to tap into the spirit of the holidays and leave a lasting impression.

If you want to create campaigns that inspire, move, and captivate - the BuzzMaker team is here to help.
Let’s build a digital presence for your brand that truly shines this holiday season.